High-impact advisory
for founders at pivotal moments
Strategic storytelling that unlocks capital, customers, and conviction.
I help early-stage founders craft fundable narratives, sharpen GTM positioning, and raise with conviction.
From lawyer to founder to investor - I've seen every side of the story.
My path hasn't been linear. As a third culture kid, I grew up bouncing between Hong Kong, New York, and Vancouver - always translating between worlds. I started as a lawyer, became a founder, then an early-stage investor at an institutional VC in Singapore, and most recently spent the past couple of years as a corporate strategic investor in San Francisco. This unconventional journey gave me a unique vantage point on what actually works - and what doesn't.
Across every role, I've witnessed the same challenge: founders struggle with cohesive storytelling. Whether pitching to investors, winning customers, or recruiting early hires, the ability to craft and communicate a compelling narrative is the difference between momentum and stagnation.
I call this practice the arc form - a play on "art form” - because storytelling is an art, and too many brilliant founders aren't skilled in it. My work centers on two core value propositions: first, helping you master strategic storytelling so your vision lands with clarity and conviction. Second, showing you how to work with and leverage the power of corporates - an often-overlooked strategic advantage that can accelerate growth, open doors, and validate your vision. If you're navigating a pivotal moment, I'm here to help you get there.
Ways to work together
1/ Fundraising Readiness Sprint
Build a fundable, credible investor story. We'll craft your narrative, validate your KPIs, map your investor targets, and prepare you to run a sharp fundraising process with confidence.
6-8 week sprint
2/ GTM & Positioning Intensive
Sharpen your wedge, define your ICP, and craft a competitive narrative that resonates. Perfect for post-MVP founders who need clarity on who to sell to and how to win.
4 week sprint
3/ Founder Strategy & Narrative Retainer
4/ Venture Design Advisory
Ongoing high-touch advisory for founders navigating inflection points. Weekly sessions, deck reviews, investor prep, and strategic coaching to keep you moving forward with clarity.
3-6 month retainer
Help corporate venture and innovation teams craft credible theses, operating models, and ecosystem narratives that founders actually respect.
Flexible engagement
5/ Bespoke Advisory
For challenges that don't fit the box. Bespoke strategy sprints, deep-dives, and custom engagements tailored to your unique situation—from stealth ideation to market mapping.
Flexible engagement
Let's build your story.
Ready to bring clarity to your narrative? Let's talk.